An SEO audit is the first step towards formulating your SEO campaign. An audit should provide a detailed review of where a website is currently at in regards to its on-site and offsite optimization. Every SEO company should provide an audit to their clients as a point of reference to jump off from. After analyzing a sites weaknesses and strengths, it is then time to prioritize the strategies that will need to be implemented in order to improve the organic search rankings and overall visibility.
The put your site under the microscope and take a closer look at the site itself, layout and wording and the key words that you are using for the market that you are in. They will look at your rankings and create a list of things that you can do to improve your search engine rankings.
Doing an SEO audit is a healthy way of ensuring that your business is still up and running. Like you, you need to go through a medical check-up to see whether body parts are malfunctioning. Conducting it at least once a year, can offer you greater security for your website. It also gives you a better idea whether or not your SEO is doing a lot of effort to optimize your website to increase page rankings.
To specify more clearly, the principal advantages from an SEO audit should include the following:
- Highlight why performance ranking is poor and supply useful tips to enhance performance.
- To furnish data designed to aid in the decision making process and to determine the severity of the problem for possible referral to outside sources.
- To support the SEOs continued use as a viable and effective method of internet and website advertising and to justify further expenditure to maintain the system.
Some of the common areas which can be achieved through professional SEO audits include website content issues, content theme analysis, outbound and inbound link analysis, website domain related problems, website architecture, page construction, web server configuration, usability issues, website navigation, and various tag attributes to name a few. SEO audits also provide a detailed analysis and review of the first few top pages of your website. In order to get your website audited for SEO performance you will need to provide the top keywords or search terms that you are targeting for your website to the auditing agency. You will also need to specify the top search terms that your top pages are targeting and what the location of your target audience is.
Mentioned above are the few obvious areas that often get neglected by the website owners. It is very important to completely optimize these aspects of your website to their maximum potential as otherwise; your website may not run to the optimum level of efficiency for your audience. Thankfully, today, every company rendering the SEO services also provides detailed SEO analysis of a website. The analysis is structured with a series of parameters and delivers a report regarding each SEO aspect your website. Typically a premium SEO audit includes keyword research, site architecture review, technical SEO review and social media marketing review.